A blog theme or website is like a book cover, it’s purpose isn’t to be safe, to compete with similar blogs/websites or to show off your design chops…
It’s to convince people to crack the spine and find out what’s inside.
So when designing a theme or site focus on what your audience really wants when they visit your humble-collection-of-pixels and:
- create something irresistible
- that encourages them to read chapter after chapter.
- In short build a website is “too goo to put down.”
If your site were a book what kind of people would read it?
So remember my author friends, you don’t need a best-seller to reach your niche, you’re writing a cult-classic.