A blog theme or website is like a book cover, it’s purpose isn’t to be safe, to compete with similar blogs/websites or to show off your design chops…

It’s to convince people to crack the spine and find out what’s inside.

So when designing a theme or site focus on what your audience really wants when they visit your humble-collection-of-pixels and:

  • create something irresistible
  • that encourages them to read chapter after chapter.
  • In short build a website is “too goo to put down.”

If your site were a book what kind of people would read it?

So remember my author friends, you don’t need a best-seller to reach your niche, you’re writing a cult-classic.