I like the idea of a muse. Something that assists the creative person through process of creating something. But the problem is she is slippery.
So it’s not really about sitting down and trying to push out a great ideas and concepts as much as paying attention to what is going on around us and looking for perspective.
The discipline comes in being vigilant to find the story. Find the design. Find the concept. And then do the work of making it happen.
So since you never know where or when creativity will strike, pay attention.