I think it is time to learn a lesson from Abercrombie. (a thing I would never have expected to have written on my blog) They are getting a lot of flack and their stock price fell 9% since they offered to pay Mike “the Situation” Sorrentino to NOT wear their clothes.
Is this a new type of reverse product placement. Paying people to stop associating themselves with your brand? I initially thought this might work in other places as well. Maybe we could take up a “love offering” and give it to the people who hold up “God hates fags” signs at Mardi Gras or the protesters at the funerals of fallen soldiers, but the truth is people don’t like it when a brand starts to exclude people in any “situation.”
The power of the story of Jesus is that He is for everyone, not just an elite crowd of Abercrombie mannequins, but the people in the “real world” whether they live on “Jersey Shore” or in your neighborhood. Christianity does not exclude and neither should christian marketing. You’re never going to gain ground by running others under the bus, they just create speed bumps that slow you down.
Next time you are tempted to manipulate others to disassociate themselves with you heed the Abercrombie parable.
What do you think? Should we pay certain people to stop associating themselves with Christ?